It begins with a tweet or a status update on Facebook. Before you know it, you’re posting behind-the-scenes photos from your office on Instagram. Soon you’ve curated those photos into a board on Pinterest, or you’re recording a podcast and posting it on SoundCloud. Maybe you’re even re-blogging GIFs on Tumblr or meeting some of your fans through a Google+ hangout.

Then you look up from your computer at the clock on your office wall. You’re shocked to find that 8 or 10 or 12 hours has passed. You’ve barely started exploring all the ways to engage with your audience online.

If you’re feeling overwhelmed, you’re probably not alone. While there are a multitude of opportunities to engage with audiences online, there are still only 24 hours in a day. You can easily find yourself stretched too thin when you’re trying to manage accounts on several social networks.

So how can you determine where to best spend your limited time and resources? I worked with Kate Myers of NPR and Libby Peterek of KLRU to develop 10 questions you should ask yourself before you create your next social-networking account. Your answers can help you decide if jumping on the network hyped as “the next Facebook” is worth your effort. Click the headline of this post to learn more from the PBS MediaShift blog.

IMA 2013: 10 Questions to Answer Before You Join Another Social Network

Earlier today I was on a panel about strategic investment in social media at the 2013 Integrated Media Association conference in Austin, Texas. Also on the panel: Kate Myers from NPR and Libby Peterek from KLRU. You can listen to the panel discussion below; there will be a post to accompany the panel on the PBS MediaShift blog soon.

My latest post for KQED News: 7 Things to Know About the Apple Data Hack.

My latest post for KQED News: 7 Things to Know About the Apple Data Hack.

Thanks to Julia McEvoy for dropping my name on KQED’s Forum! Our series of open newsrooms has wrapped up, and we’re discussing next steps. Listen to the audio for more about what we’ve been working on.