Photo by English106/Flickr.
Well, if you’re reading this, you’re probably among the 6 percent of total Internet users who using Tumblr. That number comes from a Pew Internet and American Life project report that’s titled “A demographic portrait of users of various social media services - 2012.” The report popped up on Tumblr during the Tumblr-Yahoo! hullabaloo this morning, and it includes some useful info.
The percentage of Internet users who use Twitter? 16 percent.
Pinterest: 15 percent.
Instagram: 13 percent.
Facebook: 67 percent.
Read the report here, and follow Pew Internet on Tumblr.
A random thought for this morning:
Facebook’s business plan, like that of most online companies, is based on selling its user data to advertisers. To succeed, it must do everything it can to encourage users to share as much data as possible.
News organizations and other businesses with Pages are not users. We are potential advertisers whose posts often discourage users from sharing information on Facebook. Business Pages regularly share links to other web sites that take users off Facebook entirely.
Therefore, it’s in Facebook’s best interest as a business to discourage Pages from sharing links. From a broader business standpoint, it’s also in Facebook’s best interest to limit the reach of Pages maintained by businesses that do not advertise. Those of us who oversee Pages for businesses have found that happening over the past several months.
I’m not hating on Facebook for this. It’s business.
In response, businesses that want to be successful on Facebook should adjust their strategies to treat the social network as a subscription service. Budget money to pay for Like ads every month. Like ads have the greatest ROI, which is understandable. They serve to promote use of Facebook.
Earlier today I gave a presentation on using social media for engagement to the California School Public Relations Association spring conference. You can check out that presentation here:
Unfortunately, I couldn’t get the streaming media to play during the presentation. Here’s the audio: And the video, which I highly recommend to anyone interested in social media and engagement:
Stephen Clark’s #Backchannel from Tim Davis on Vimeo.