How Are You Using Social Media Right Now?

I talk about myself on Facebook and Instagram.

I have conversations on Twitter.

I’m most interested in listening to what others are saying on Tumblr.

I use Pinterest for note-taking and as a portfolio.

Google+ solves no problems for me because all of the people I might follow on G+ are on Facebook.

I’ve been thinking a lot about Path lately, but I haven’t dipped back in yet to see how that might suit my purposes.

I use Reddit for work, and I feel like I could be using it for professional development, but I’ve never been really compelled to sit down and dig through it.

When I’m on YouTube, it’s usually because I’ve clicked through from a link on Facebook, Twitter, Tumblr or BuzzFeed

(This post inspired by a comment on Mark Smith’s Facebook profile.)

How are you using social media right now?


It begins with a tweet or a status update on Facebook. Before you know it, you’re posting behind-the-scenes photos from your office on Instagram. Soon you’ve curated those photos into a board on Pinterest, or you’re recording a podcast and posting it on SoundCloud. Maybe you’re even re-blogging GIFs on Tumblr or meeting some of your fans through a Google+ hangout.

Then you look up from your computer at the clock on your office wall. You’re shocked to find that 8 or 10 or 12 hours has passed. You’ve barely started exploring all the ways to engage with your audience online.

If you’re feeling overwhelmed, you’re probably not alone. While there are a multitude of opportunities to engage with audiences online, there are still only 24 hours in a day. You can easily find yourself stretched too thin when you’re trying to manage accounts on several social networks.

So how can you determine where to best spend your limited time and resources? I worked with Kate Myers of NPR and Libby Peterek of KLRU to develop 10 questions you should ask yourself before you create your next social-networking account. Your answers can help you decide if jumping on the network hyped as “the next Facebook” is worth your effort. Click the headline of this post to learn more from the PBS MediaShift blog.


Tumblr to Overtake Blog, Going Vertical With Pintrest and the Mantra of the Digital Generation

Tumblr to overtake blog in Google searches (Mashable)

Facebook ad engagement down 8% in US (Mashable)

The most insincere business behavior on Facebook (AllFacebook)

Foursquare tops 20 million users (Mashable)

Why HuffPo doesn’t equivocate on issues like global warming (Nieman Lab)

KONY sequel got 2% of the traffic of its predecessor (Mashable)

The week’s top 20 Facebook apps (Inside Facebook)

Facebook games drive economic growth (AllFacebook)

The mantra of the digital generation: life, liberty and blazing broadband (TechDirt)

Online journalism shines in 2012 Pulitzer picks (Nieman Lab)

Pulitzer Prizes highlight social media’s penetration into the newsroom (Mashable)

Google+ isn’t a social network (Forbes)

7 tips for big budget marketers to increase social ROI (Forbes)

Which social network to use, and when (Mashable)

Going vertical with pictures for Pintrest’s sake (Soshable)

How to use Facebook Timeline without reworking your brand strategy (Mashable)


"There was a time — back in the waning years of the last century — when Yahoo! could do no wrong. And as the undisputed King of the Web, the company’s skill in navigating the "New Economy" combined with an irrational stock market to make a sizable number of employees wealthy. I was one of them…"

- My colleague Jon Brooks writing about his time at Yahoo!, which announced it was laying off 2,000 employees this week. Jon’s piece is great; check it out, and if you agree, re-blog…


Twitter Rumors, Newspaper Cuts and David Carr Quotes

Stupid game lets you destroy parts of NYT story about stupid games (Poynter)

21% of Pintrest users have purchased a product they found on the site (Real Time Report)

Innovations you can use to build community (Knight Foundation)

Why digital native media will almost always win (gigaOm)

3 Twitter rumors and what they could mean for brands (Mashable)

Involver adds visual tool for creating Facebook apps without code (Inside Facebook)

David Carr: “What I don’t look at is the Web” (Romenesko)

Big newspaper publishers cut workforce 7% in 2011 (E&P)

Some of the best TV Timelines on Facebook (Lost Remote)

Andy Boyle: stop differentiating between blogs and articles (Poynter)

What you may have missed at NBCU’s social TV symposum (Lost Remote)

Google CEO on social networking crusade (Washington Post)

Social media makes you hate customer service less (Digital Trends)

Why do TV fans use social media most? To save shows (LA Times)

Help investigate ‘The Killing’ online (Mashable)