Earlier today I gave a presentation on using social media for engagement to the California School Public Relations Association spring conference. You can check out that presentation here:
Unfortunately, I couldn’t get the streaming media to play during the presentation. Here’s the audio: And the video, which I highly recommend to anyone interested in social media and engagement:
Stephen Clark’s #Backchannel from Tim Davis on Vimeo.
by Ian Hill
The sun! The wine! The attractions!
It’s enough to make you go, “OMG! I <3 <3 <3 NorCal! LOL”
Tweet that, and you could help your community earn recognition as one of America’s happiest cities. That’s how it worked with Napa, which was called the happiest city in America in a new study. It’s at least the second Northern California city to be endowed with that particular crown in recent years: in 2009, San Francisco was the only American metropolis that appeared on a Forbes list of the world’s happiest cities. The marketing firm Space Chimp Media used the Forbes list to create an eye-catching infographic that made its way around the Internet this January.
Today’s front page as a draft of history (Poynter)
The new journalism master’s: all about entrepreneurs (PBS MediaShift)
“Conservative” public media managers may not accept a new APHC host, Keillor contends (Current)
Microsoft launches “polymorphic” ads (Lost Remote)
Report: Facebook tab engagement drops sharply with Timeline for pages (AllFacebook)
How new online marketing tools are implemented into a current brand (Soshable)
5 ways journalists can localize global issues and events (Poynter)
The guiding principles at Gawker (Romenesko)
Report: how to build trust in the digital age (E&P)
New wave of tablets could accelerate news-reading (Poynter)
Twitter patches up its search interface (CNET)
The big data playbook for digital agencies (Mashable)
Facebook might be working on a job board, but don’t get too excited (TechCrunch)
In-store app syncs shoppers and sales staff (Mashable)
Should your small business join Tumblr (Mashable)
6 ways to stay on top of social media (Mashable)
SCOTUSblog details in 7,000 words how Fox, CNN got the healthcare decision wrong (Poynter)
NBC launches “Dateline Chatline” to make viewing more social (Lost Remote)
NewsWhip scores funding to use social signals to surface the news (TechCrunch)
Next Twitter for iPhone version to bring interactive Tweet view (Mashable)
CNN, Facebook announce initiatives for 2012 election (All Facebook)
Step one for a reporter on Twitter: master advanced search (Steve Buttry)
— Matthew Ingram at GigaOm, paraphrasing a P.F. Chang’s executive discussing Twitter advertising
Has Twitter done with ads what Google and Facebook could not? (GigaOm)
Older Americans like tech but hate to admit it (Mashable)
Startup courts millennials with crowdsourced news site (CNET)
Salespeople’s brains vs. the public web (Web Ink Now)
Why the Twittercycle trumps the traditional news cycle (Mashable)
Want to really engage with Facebook fans? Listen to them. (AllFacebook)
Moms are the biggest brand boosters on Facebook (Mashable)
Facebook advertising can be cost-effective, reach more people than traditional means (AllFacebook)
Local news audiences are bigger than ever (The Guardian)
Colorado TV station uses hashtag in fire coverage (Lost Remote)
Top 7 SEO tips for small businesses (Soshable)
Keep track of your Facebook competitors (AllFacebook)
Healthcare, journalism and the mad dash for the scoop (TechDirt)
Unmetric scores virality of brands YouTube campaigns (TechCrunch)
#Realtalk for the j-school grad (Nieman Lab)
Healthcare ruling sparks 13,000 Tweets per minute (Mashable)
HuffPo + Ustream for live news coverage (E&P)
Google+ creators: stop calling it a social network (Mashable)
Trendrr plans to go local with social TV analytics (Lost Remote)
Contently wants to streamline your content for free (E&P)
5 ways journalism educators can teach students to use multimedia in breaking news coverage (Poynter)
Innovation, copying and civil disobedience (TechDirt)
