"(Twitter’s) influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts"

O’Reilly: http://radar.oreilly.com/2013/12/tweets-loud-and-quiet.html#.UrGv5doKEXY.twitter

It follows that strategically, journalists should use Twitter to consume news and get their content in front of other publishers. Do everything else on Facebook.


Best Practices for Journalists Using Twitter

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Some tips from a conference call earlier this week with Gannett journalists.

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I’ll discuss planning for a post-Facebook world during #wjchat at 5 p.m. PT / 8 p.m. ET on Twitter! Use the hashtag and be part of the discussion.

I’ll discuss planning for a post-Facebook world during #wjchat at 5 p.m. PT / 8 p.m. ET on Twitter! Use the hashtag and be part of the discussion.


How Are You Using Social Media Right Now?

I talk about myself on Facebook and Instagram.

I have conversations on Twitter.

I’m most interested in listening to what others are saying on Tumblr.

I use Pinterest for note-taking and as a portfolio.

Google+ solves no problems for me because all of the people I might follow on G+ are on Facebook.

I’ve been thinking a lot about Path lately, but I haven’t dipped back in yet to see how that might suit my purposes.

I use Reddit for work, and I feel like I could be using it for professional development, but I’ve never been really compelled to sit down and dig through it.

When I’m on YouTube, it’s usually because I’ve clicked through from a link on Facebook, Twitter, Tumblr or BuzzFeed

(This post inspired by a comment on Mark Smith’s Facebook profile.)

How are you using social media right now?


7 Steps to Effective Engagement

Earlier today I gave a presentation on using social media for engagement to the California School Public Relations Association spring conference. You can check out that presentation here:

Unfortunately, I couldn’t get the streaming media to play during the presentation. Here’s the audio: And the video, which I highly recommend to anyone interested in social media and engagement:

Stephen Clark’s #Backchannel from Tim Davis on Vimeo.