Polymorphic Ads, Twitter Improves Search and Gawker’s Guiding Principles

Today’s front page as a draft of history (Poynter)

The new journalism master’s: all about entrepreneurs (PBS MediaShift)

"Conservative" public media managers may not accept a new APHC host, Keillor contends (Current)

Microsoft launches “polymorphic” ads (Lost Remote)

Report: Facebook tab engagement drops sharply with Timeline for pages (AllFacebook)

How new online marketing tools are implemented into a current brand (Soshable)

5 ways journalists can localize global issues and events (Poynter)

The guiding principles at Gawker (Romenesko)

Report: how to build trust in the digital age (E&P)

New wave of tablets could accelerate news-reading (Poynter)

Improving search (Twitter)

Twitter patches up its search interface (CNET)

The big data playbook for digital agencies (Mashable)

Facebook might be working on a job board, but don’t get too excited (TechCrunch)

In-store app syncs shoppers and sales staff (Mashable)

Should your small business join Tumblr (Mashable)

6 ways to stay on top of social media (Mashable)

SCOTUSblog details in 7,000 words how Fox, CNN got the healthcare decision wrong (Poynter)

NBC launches “Dateline Chatline” to make viewing more social (Lost Remote)

NewsWhip scores funding to use social signals to surface the news (TechCrunch)

Next Twitter for iPhone version to bring interactive Tweet view (Mashable)

CNN, Facebook announce initiatives for 2012 election (All Facebook)

Step one for a reporter on Twitter: master advanced search (Steve Buttry)