Brandfluencers.com plugs into your Google Analytics account and identifies the Twitter users who are bringing the most visits or pageviews to your website from Twitter – and gives you an easy (and fun) way to engage with them. Wait a minute… Using Brandfluencers.com is free!
And once you have that list of Twitter users, you have two options. You can set up prizes to reward your top influencers (also free) or you can just reach out on your own.
So, what’s the logic behind setting up prizes? Why should marketers/brands reward influencers? It’s simple: Peer recommendations drive sales. A recent survey showed that 70 percent of Facebook users were influenced into making a purchase based on a recommendation from a friend or family member on the social network. In fact, 92 percent of us rely on the people we know above any other form of influence, at a ratio of almost three to one of standard digital advertising, including social media ads.