Frictionless Sharing, Facebook Subscribe Data and Election Coverage

New iPhone app rewards viewers for watching TV (SiliconValley.com)

Frictionless sharing: 10 new Facebook apps to get you started (Mashable)

McDonald’s follows Twitter fiasco with another hashtag campaign (Mashable)

Breaking news situations require a breaking news approach (Nieman Lab)

6 ways the media is using digital tools to cover the election (Mashable)

New Facebook data: be topical, ask questions and tell jokes to win audience (Nieman Lab)

Facebook subscribe for journalists: what works and what doesn’t (Mashable)

10 tips for building a strong online community around your startup (Mashable)

Social brand marketing booms in 2011 (TechCrunch)