December 2010
125 posts
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Facebook by the numbers in 2010 →
From Mashable: Facebook users uploaded more than 2.7 million photographs, shared 1 million links and “liked” 7.6 million pages every 20 minutes in 2010, according to the company.
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The rise of the social consumers →
From Soshable: In reality, they are the same customers, they’re just consuming their data and information in a different manner.
On vacation from tumblr, returning Jan. 3
If you’re looking for me, I’ll most likely still be Tweeting @ianhillmedia and updating my public Facebook page, /ianhillmedia. Happy holidays.
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Three predictions for social good in 2011 →
From Mashable: There are still many online challenges for the social good space.
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Facebook reaches out to retailers →
From InternetRetailer.com: Facebook wants to encourage retailers to integrate the social network into their e-commerce sites. In doing so, Facebook aims to encourage consumers to interact with the social network while shopping and buying.
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Chronicling a year in social media →
From SFGate: The apps aggregate a year’s worth of status updates and photos posted on Facebook.
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Smaller retailers get more social →
From the Charlotte Observer: Many businesses have been on Facebook, Twitter and other sites for years, with some large businesses like Dell amassing millions of followers. But small retailers have been slower to adopt the practice.
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Top 10 digital advertising innovations of 2010 →
From Mashable: This year was a transitional year in which much-hyped mobile advertising began to be a serious player, Apple once again changed the business and brands began fostering real, two-way conversations with consumers.
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Pizza, net neutrality and what Twitter said about...
Net neutrality and the politics of pizza
7 ways to get your social media marketing money’s worth
Fans, followers or subscribers: which are better for brands?
Amazon to sell more than 8 million Kindles in 2010
What Twitter’s trending topics told us about the world in 2010
News CEO has big plans for Skype
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Facebook rolling out redesigned news feed... →
From Mashable: The Most Recent option has been turned into a drop-down menu that reveals a slew of options.
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Foundation pledges $2.4 million for Philly... →
From Current: The money will come in a three-year grant to Temple University to create a center to incubate a new organization to produce original journalism, aggregate other news, and support the city’s growing group of news websites.
Google Analytics
Me: “We will set you up with Google Analytics.”
Client: “No way. I don’t want that.”
Me: “Why not? its great!”
Client: “My wife has it on her website and she only gets 50 hits a month. No thanks. Get me something else.”
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How to reach young mobile users →
According to Nielsen, text messaging is by far the most popular mobile activity among young Americans. Via the Knight Digital Media Center.
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Study: one in five Americans planning to by a... →
From SFGate.com: About 9 million people own tablet computers, according to the survey.
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Half of 25-29-year-olds have a cell phone, no... →
A report on phone use by the federal Centers for Disease Control and Prevention also found that the younger children are, the likelier they are to live in homes that only have wireless phones. From the AP via SiliconValley.com.
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Niche social networking, boutiques and Facebook...
Niche social networking sites seeing traction
4 innovative social good campaigns for education
Trend: How social media boutiques are winning deals of traditional agencies
It’s the social media time and resources, stupid!
YouTube’s most-viewed ads of 2010
Surprising stat of the day: Facebook vs. Twitter
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Why half of all social media campaigns will fail →
From Gigaom: Many are suffering from “bright shiny object” syndrome.
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Finding the sweet spot of social media and... →
From Forbes: Successful brands will find the sweet spot of social media marketing by increasing engagement with customers across all channels.
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Facebook vs. Twitter, a breakdown of 2010 social... →
And let’s get to the numbers, via Laughing Squid.
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Why it's time to rethink viral marketing →
From AdAge: Reading numerous—really, too many—“best practice” documents on viral content over the years, I’ve seen the statement “nothing lasts forever” more than a few times.
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What was the most important story in your... →
From KQEDnews.org: Let us know and become a KQED News source through the Public Insight Network.
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Local TV making a comeback, not so much with... →
From Lost Remote: Local TV revenues increased 32 percent in the third quarter, while newspaper revenues fell 8.7 percent in the first three quarters.
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Ad revenue rising, and a new no. 2 medium:... →
From Ad Age: The internet (including mobile) passed newspapers in 2010 U.S. ad revenue, making the internet the second-largest ad medium behind TV, according to Interpublic Group of Cos.’ MagnaGlobal.
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Foursquare adds photos and comments →
From Mashable: The new features let you attach photos to checkins, tips and venues, and add comments to the checkins of your friends.
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Study: How consumers are using smartphones in... →
From Mashable: Thirty percent of consumers with smartphones said while at a store looking for a product, they scout out better deals on their device.
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10 predictions for the news media in 2011 →
No surprise, expect an emphasis on mobile and social media. From Mashable.
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Adapting to the new roles for journalists, sources... →
From Nieman Journalism Lab: “Assange made a very clever deal with five newspapers. set deadlines, and started competition. guaranteed him fame.”
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Boosting holiday sales, mobile commerce and...
Now corporations get the open treatment
Games, systems and context in journalism at News Rewired
Four faces of social networking
Social media tactics to boost holiday sales
Social networking sites move into the charity world
Social media gives to charity every time you shop for the holidays
Facebook leads new social mobile commerce charge
Stop doing social and start being social
Quote:...
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Engagement makes for happy customers →
From the Reynolds Journalism Institute blog: Engagement is about the things we do to develop a relationship between us and the people who are interested in what we’re doing.
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Twitter's happy problem: It can't meet advertiser... →
From Wired: “This is a problem worth having,” spokesman Matt Graves told Wired. “We’re excited about facing this challenge.”
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Online giving, Twitter demographics and why...
Online charity becomes a personal appeal
How Twitter users changed in 2010
Flipboard is iPad app of the year
One rule for social media: focus on Facebook
iNewsstand “not too far away”
Online TV guide Clicker partners with Facebook
New Facebook features unveiled in accidental update
75+ ways to do good with social media
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CBS planning three more Twitter-based TV shows →
But not @DRUNKHULK, unfortunately. Via Lost Remote.
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Profits begin to flow for companies that use... →
From InvestmentandBusinessNews.com: McKinsey says that 63 per cent of companies surveyed said that Web 2.0 usage has led to more effective marketing; 50 per cent say that customer satisfaction has increased; and 45 per cent say marketing costs have reduced.
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The social media backlash has begun →
From the Sydney Morning Herald: The cultural pendulum of social media use may be at the top of its arc.
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How to pick the best social network for your brand →
From BusinessInsider.com: While all the different Twitters, LinkedIns, Facebooks and MySpaces are great, they’re only great if you’re using the right one for your business. Otherwise you’re just working to build a collection of useless accounts.
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CNN's Joshua Levs uses social media savvy in hard,... →
From PBS MediaShift: “I like to give more information,” Levs said. “Social media is a way for me to tell you more than I can on air.”
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Seniors on social media and blogging on the...
How Facebook reaches $20 billion in revenue
Why online behavioral advertising is the most consumer friendly
Elderly people rapidly adapting to online social networks
In 2011, news orgs will realize they have to meet consumer needs
Mobile use now rivaling time spent with print media
How eight major franchises are using social media for customer service
Three keys to getting the most out of...
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Round-up: Zuckerberg is Time's man of the year →
OK, so it’s more the a round-up. It’s a Google news search on the topic that came up in Reader today. If you just can’t get enough Zuck, click the link to check out more than 1,500 stories and blog posts.
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The rise of Facebook: history of a social network →
How the Zuckster became the subject of a scary Time cover. From The Telegraph.
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10 ways social media will change in 2011 →
From ReadWriteWeb.com: 2011 will be marked by new developments that will shape the very fabric of our behavior, culture and identity.
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The Register Citizen in CT opens community... →
From the Journal Register company: “This newsroom demonstrates Journal Register’s renewed commitment to local journalism.”
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Create great print ads and the rest will follow.... →
From AdPulp: If no one reads or appreciates great print when looking through a book, what’s the point?
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Google realtime, social media and email, and...
Google realtime gets a page refresh
How to integrate social media and email marketing
Twitter users may be diverse, but are they talking to each other?
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USA Network builds second screen experience around... →
From Mashable: USA Network is completing the loop between mobile, content, checkins and rewards with its new iPhone and iPad applications for the Psych television series.
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Why big brands are dominating social media →
From AdAge mobile: The dominance of big marketers is in many ways a straightforward matter of resources.
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Finding the sweet spot for journalism and social... →
From AdAge mobile: Should social media belong to a designated editor, to the whole staff or both? Is a staff evangelist for social media ever finished with her work? And what happens when the next big thing bubbles up?
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Social media tool maps Facebook friendships →
From Bluhalo.com: The map shows a very high concentration of users and online friendships along the east-coast of the United States, as well as in most of continental Europe and the United Kingdom and Ireland.
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Most big companies remain in discovery mode with... →
From Technorati: One-fourth of the companies said they didn’t use social media—and didn’t intend to do so.
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The 10 most retweeted Tweets of 2010 →
Bieber, Rihanna, Colbert make the list. From Twitter.