Case study: Facebook promos for television content

A Storify exploring how to be successful at driving Facebook users to watch television. 

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This is What an Embedded Getty Photo Looks Like

From The Verge:

Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page.

The embed is a pretty straightforward iFrame. Below is what an embedded Getty photo looks like. The original dimensions were 594 x 465; I made the iFrame 520 x 407 to fit my column width. One note: Facebook’s og:image tag doesn’t pull the image below for the thumbnail for a share of this post.


Engagement is a hugely important concept in the mobile world. While most discussions in the industry still focus on discovery, or getting people to download an app, an arguably larger opportunity lies in driving repeatable behavior post-install. Apps that solve the engagement challenge not only…

'South Park' Sums Up Why I Still Work in Legacy Media

We thought we could make money on the Internet. But, while the Internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent that one should trade real and immediate opportunities for income for the promise of future online revenue. It will be a few years before digital distribution of media on the Internet can be monetized to an extent that necessitates content producers to forgo their fair value in more traditional media.

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